Our Services

Consulting
Branding
Traditional branding doesn't work anymore. On the Web, branding is behavior. It's not a logo, ad, or creative invention. Your business is the brand. A brand is what you do, what your customers do, and how all those behaviors interact. You create a distinctive identity by doing distinctive things and then telling about it in distinctive ways. We'll show you how.
Copywriting
Good copy tells a good story. And everyone loves a good story. Stories are written in text. And that's how customers find you through search engines and links. That's why good copy gets you found. That's how we'll make you interesting and relevant and findable.
Design
There's something about beautiful things. Beauty captures our attention. And attention is the most precious commodity in online marketing. On the Web, beauty has cash value. Our designers create head-turning visuals, perfectly aligned with your copy. We'll tell your story in style. It will be remembered.
Web marketing
Search engine optimization (SEO)
SEO gets you the broadest exposure, by improving the odds that you make it to the first page of search results. SEO is reach marketing. You get more exposure.
Pay-per-click campaigns (PPC)
PPC gets you the most relevant exposure, by telling your story where and when the customer wants it. PPC is penetration marketing. You convert more customers in your target market.
Social media marketing (SMM)
SMM gets you the most targeted exposure, by telling your story to people who care. SMM is relationship marketing. You create a community of interested and helpful customers.
User experience design
Customer Experience Marketing (CEM)
Sometimes, it's not what gets done but the way it gets done. You create an experience with just the right level of interest, challenge, mystery and humor. We'll show you how to create enlivening customer experiences that get conversions.
User-centered Design (UCD)
UCD is a method for designing application user interfaces. Our approach is empirical and iterative. Using information architecture, prototyping, and continuous testing you'll deliver the goods in the most intuitive way.
Usability Studies
Offerings should be designed for ease of use. It's rarely obvious how to do it. We use two usability study models: empirical and heuristic. Empirical studies draw conclusions from observations of actual customers. Heuristic studies audit customer experiences using well established usability guidelines. Either way, we'll show you how to test your offerings for usability to get maximum conversion rates.
Analytics
Web analytics
What do you want your web site to do better? With objective quantitative data, you can make good decisions fast. Beat the competition. We can help you.
Process analytics
What do you want to do better? Get objective quantitative information about you most important business processes. Use that knowledge to to make the right decision, right now. Ask us how its done.
Application development
Web site development
Straight up brochureware. Static web pages with dynamic urls.
Dynamic web sites
Dynamic web pages using a content management system and/or framework. We've used MOSS, ASP.NET, Django, and lots of others.
Web application development
Full on Web 2.0 applications for internal or external users.
Intranet development
Private dashboards, workflow, and collaborative applications.